Real People Real Choices Solomon 0431449680

Marketing : Real People Real Choices fourth edu. Solomon / Marshall / Stuart. ISBN 0-13-155325-9.

Table of contents:

• Chapter 1 Welcome to the world of marketing
• Chapter 2 Stategic Planning and The Marketing Environment
• Chapter 3 Think Globally / Act Ethically
• Chapter 4 Marketing Information and Research
• Chapter 5 Consumer Behavior
• Chapter 6 Business to Business Markets
• Chapter 7 Sharpening the Focus
• Chapter 8 Creating a Product
• Chapter 9 Managing the Product
• Chapter 10 Services and other Intangibles
• Chapter 11 Pricing of Products
• Chapter 12 Connecting with the Consumer
• Chapter 13 Advertising and Public Relations
• Chapter 14 Sales Promotions, Personal Selling, and Sales Management
• Chapter 15 Creating Value through Supply Chain Management
• Chapter 16 Retailing: Bricks and Clicks

The cover of this book looks rough but the pages are in great shape. Buyer pays shipping. Combined shipping is available for multiple items. Please contact us with inquiries. We accept Visa, Mastercard, American Express, and Paypal. Check out my !